I looked at various point of sale displays for inspiration on my Batiste product to see how the product determined the shape, colour and layout of the display.
Shape: The shape is made out of leaves as the tresemme range is concentrating on it's natural ingredients. It stands out even though it's a standard layout due to the curved shapes that back it and separate the sections.
Colour: It used black and green which is the branding colour of the shampoo natural range. It's bright use of green stand outs and merges into the black of the bottles.
Layout: The bottles are stacked behind each other and seperated by range or type eg shampoo and conditioner.
Shape: This is a really unusual shape that surrounds a standard stacked shelf. I think it has a round base to make it free stand. Defiantly eye catching
Colour: Uses the red of the branding which is bright and eye catching from a distance.
Layout: The shelves are stacked in a standard manner.
Shape: This is a smaller point of sale for a desk rather than shelves. It has a backing and font section that slopes forward in front of the packaging.
Colour: It has multiple colours and is bright due to the different colours of the vodka and the concept of 'flavour'.
Layout: They are lay in a row together in it's own packaging and then stacked on top of each other.
Shape: A small point of display for a small product. A standard back and bottom to stand but has added detail which actually holds the product.
Colour: Uses the different colours in the range of the product. Bright and vibrate and stand out against apples white and grey branding.
Layout: The products are displayed in an unusual way and this is more of a promoting stand than a selling shelve. The products wouldn't be took and bought from this but this is a means of displaying them to public and attracting attention. Therefore it only shows one of each product to show the full range but keeps it minimal and simple.
Shape: This again just uses a back and bottom stand to hold the products.
Colour: The colour is used to separate the two different ranges in a dramatic contrast. Even though they are on the same point of sale they are separated by the use of colour.
Layout: The packaging is displayed by its side instead of its font and the ranges separated by space. It doesn't fill the display with products but lays them out like the design on the box, the branding adjusted to the left.
Shape: The display is tall and the shape is determined the use of the shelf. It uses a curved label at the front of the shelves which incorporates the curved shapes of the products and the design. Although the shape is simple the products are what define the display with there bold design and colours, the focus is on them and not the display.
Colour: The colour is mainly determined by the products but the colour that is used is a grey which again leaves the definition to the products.
Layout: The shelfs separate the different product ranges and they are stacked in a row behind each other.
Shape: This point of sale is on the shelve of the store rather than being separated. Therefore its purpose is to separate the shelves apart and even the same brands ranges and to promote offers. It has a plain card backing so it's adaptable to whatever is on the shelf. However the front is what determines it using a curved card to display the ranges features and the brand.
Colour: The colours are a balance of the range of the stores promotional display.
Layout: The products are in a row of different ranges and stacked behind each other.
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