Feel Good Website:
- very friendly
- fun
- young
- bright
- animated
- music
Packaging:
- Quality - glass
- clean
- cut back
- fruit
- dull colours
- the colours look brighter in this image of the ranges
- old logo
- bit manic
- less focused
- friendly stock for children
- busy
- over packaged
- little view of juice product
- covered
Visual research for thoughts:
I got imagery of things that I thought represented there values - good, healthy and fruit
Inspiration for sparkling packaging:
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