Tuesday, 13 March 2012

Design Principles: What is a line? - Specsavers

I looked on the Specsavers website and the options for children were very limited and very very young using such ideas as garfield and hello kitty. There wasn't anything for teenagers or young adults, the categories went straight to womens/mens. I think there is defiantly a market there for the category missing and a need to make glasses more attractive and 'cool' so that the age group don't feel scared to wear glasses and therefore help improve there site.
Childrens range

Gok wan has a range in Specsavers also and known as a fashion icon and know it all has patterns on his collection. This backs up the purpose for using aztec patterns on glasses in order to make them 'in trend'.

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