Thursday 29 March 2012

CoP: Theory into Practice - Thought Process

My initial idea came from the session with Jo where i had whittled my interesting 10 down to a quote 
"Simplicity is about subtracting the obvious and adding the meaningful" which i found in a manifesto online. Visually i immediately saw this in paper craft with the negative and positive space you can create with paper. This led me to research into this topic where i sourced a variety of artists with outstanding craft and ideas. 
When we had the small group crits with Jo it was brought to light that i didn't have a theory for my idea yet and it would take deep research to find something. I considered doing a publication on paper craft and the activities everyone can do to create with instructions. I started by researching into the quote itself and it turned out it was by a graphic designer/computer scientist called John Maeda who had written a short book on this quote which was accompanied by a set of 9 rules; reduce, organise, time, learn, differences, emotion, trust and failure. 
The information i found was all based on web design however i saw the connection between these rules and graphic design. I thought about the rules and what parts of graphics could be applied to each part:


REDUCE: reduction in design - simplify/ don't cram all ideas into one
logo design development - reduction in the design - simplify - recognise


ORAGANISE: infographics
categorise research
thoughts - process


TIME: meet deadlines
plan time - domestic/work/social
process


DIFFERENCES: practice
process
design styles
type


LEARN: mistakes
knowledge in research
theory makes design


EMOTION: colour
audience
type


TRUST: instinct


FAILURE: make mistakes
learn from them


I thought this could possibly go into a publication for graphic designers to follow with simple rules to follow.


I also looked at simplistic design by Jason Munn and Olly Moss who i'm a fan of and found out through a workshop with Jo. I thought the way they designed could be a style to follow for this publication. I also thought i could do a publication on simplistic designs with underlying meanings as a spin on the quote.


Then i researched into the lost principles of design as i started looking into the rules of simple design. From this i also found design for the sexes and what men and women as and audience want.


I started looking at inspirational quotes for designers and there were many that i liked. When i was researching this i found some really nice designs of quotes and 7 quotes on design by Steve Jobs and a site on typographically designed quotes i had already seen on previous lists.


This is when i thought about doing a publication on inspirational quotes for designers through typography based on what i learnt from the 'History of Type' lecture we had from Richard as he spoke about visual language and understanding. I researched into meaning of type and how people read certain fonts and create an understanding from it. I want to apply this to the inspirational quotes and create a publication through typography.

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