Design Production: Deli Design Review

http://bpando.org/2012/07/04/packaging-the-dirty-apron-delicatessen/#more-18608

The Dirty Apron is a cooking school, grocer, gourmet delivery service, caterer and delicatessen located in the Crosstown district of Vancouver, that offers, alongside cookery courses, hot lunches, sandwiches and take-home meals, deli meats, organic milk and eggs, local cheeses, fresh flowers and specialty products.

The delicatessen’s packaging and promotional items, which include bread and shopping bags, gift and lunch boxes, product labels and tags, were created by Multidisciplinary design agency Glasfurd & Walker and utilise a neat combination of uncoated, unbleached substrates, string, a single colour print treatment, tape, wax seal and stamp detail to deliver a traditional craft based aesthetic that has an open honest proposition with a local farmers market sensibility. A mixed typographic approach adds proud character alongside communication while illustrated details, borders and ribbons suggest heritage, knowledge and experience. Its execution is solid throughout and neatly reflects traditional values with contemporary quality and consistency.

This shows how the use of black, white and brown stock colour scheme has been spread across a wide range of products with the same brand. I really like how it reflects traditional values but also appears modern and contemporary at the same time. The design is consistent throughout the whole thing and has a strong quality branding. This is what I want my design to do to represent the deli restaurant.