Tuesday, 11 December 2012

Responsive: Design Process 2 - Uk Greetings

I looked at http://www.ukgreetings.co.uk to see the ranges they already provide:






 I looked at 'collage' further as there weren't examples initially.










The range is very pattern led with little copy but not to my personal taste through colour choice in particular as the majority are poorly chosen. Some of them are occasion led like the easter 2011 and midnight but others are more open to be general such as the spring and blossom range. You can tell there more aimed at females because of the colours and also the imagery is 'pretty' and 'cute' with the florals and polka dots. 

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