- looking at women in an objective manner
- we are the subject looking at others as an object eg. as a student, or blonde
- Hans Memling 'Vanity':
- her gaze is being turned back on herself, makes us feel more comfortable, no eye contact, she's not judging you for looking or judging you with her gaze
- 1500's nude painted by a men until 19th century
- Images painted for a man - wrote about my men (beautiful, classical art, the female form is atheistic and delicate)
- justify the male objectification of women but retain any status of class and without feeling guilty
- her traits - passive, docile - the ideals of men
- subserviants to the male - society insists women to have these traits
- wants to be gazed at
- the title 'Vanity' - she is looking at herself, mocks the women for being vain
- 'The ways of seeing' - tv series
- Same ideas in society today - people like Katie Price
- presented as stupid, sex object, mocked at, vain, wants to be looked at and please men
- 1863
- The Salon, gallery/exhibition in France
- Both images were displayed
- One accepted and one was rejected
- One was looking away and one was looking at you
- it was confrontational, uncomfortable, challenging power
- other allows men to look and justify there power and status
- The hand on the gentile area is defensive and a barrier whereas the other one doesn't - the object is in power
- The other one is a scene of love with the cherubs floating above
- It challenged society as the women had a position of power
- Hand isn't pushing down, placed softly almost teasing
- Laying petals down on the bed, lounging waiting for her husband
- This has a dog - mens best friend
- the other has a cat - independent
- The maid is looking after the kids
- the other image has a maid waiting on her bringing her gifts of people who have fallen in love with her
- 50's
- passive position similar to old paintings
- soft gaze looking at you
- the story - 'my hobby is men'
- 'hypnotic - cure for frigidity' - women is the problem not the man
- Women primarily be concerned in appearing for men, looking sexy, the domestic person
- Social control - domination of women
eg.
- Product is for women but aimed at men:
- a power in the gaze - looking at you but doesn't care
- assertive femininity - doesn't matter that she can't cook she's still successful
- mens way of seeing the ad - initial comment is that she can't cook - disappointing but she makes up with it being a sex object instead
- clever advert - applies to men and women
- men - can turn there women in to this passive figure
- women - can go against the domestic idea
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