Clairol's "Does she ... or doesn't she?
Year: 1957
Agency: Foote, Cone & Belding
How successful was this campaign? Well, Timemagazine wrote in a 1967 article , "The question, as every reader of advertisements knows, refers to artificial hair color—and the odds on an affirmative answer have dropped from 15 to 1 to 2 to 1 since Miss Clairol first asked it 11 years ago. Sales of tints, rinses and dyes have risen from $25 million to $186 million a year. So popular is their use that some states no longer require women to list their hair color on their driver's licenses."
Source: AdAge.com, Time.com
How successful was this campaign? Well, Timemagazine wrote in a 1967 article , "The question, as every reader of advertisements knows, refers to artificial hair color—and the odds on an affirmative answer have dropped from 15 to 1 to 2 to 1 since Miss Clairol first asked it 11 years ago. Sales of tints, rinses and dyes have risen from $25 million to $186 million a year. So popular is their use that some states no longer require women to list their hair color on their driver's licenses."
Source: AdAge.com, Time.com
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