CoP: Practical Piece

Final Practical Piece

For my practical piece I have presented my ad campaign as pitch boards. This is an appropriate format for my piece as ad campaigns would be pitched to the client by the advertising company. As Ikea's advertising has recently been taken over by Mother this could be them pitching the expansion of there already strong advertising campaign. They would suggest to Ikea to expand there campaign to market different aspects of the product range than the large furniture to the smaller products in the Market-hall. This would show there audience that they can buy practically anything for the home at Ikea as well as style there home. This campaign is a new direction for Ikea's advertising with an entirely different focus than usual.

The presentation would more than likely be given digitally in the current day but it is good practice to always have a back up in a hard copy. Therefore I have the digital version above and a printed version below. I chose to alternate the boards with trace and paper overlaying the information on the images. This gives key titles to each section of the presentation before revealing the image much like a powerpoint would use slides to break things up.

The pitch boards would be placed on a display board as used in presentations.

The sheets would act as flip charts, going through the break down of the campaign section by section explaining how it works.