Practical Idea:
Focus - Narrative
Theory - Identity and Hyperreality
Piece: Neatly laid objects that portray a persona with a missing shaped object
Use names like ikea use names for products
Purpose:
Shows how Ikea organises your life, solves problems.
Ikea is for everyone.
Different personas portrayed in a narrative - identity's are created
Your identity is made from what you own
Hyperreality of these stereotypes and relationships between people
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