markets become more powerful in influencing decisions about future of the globe rather than the government
largely western organisation more powerful than countries
a system where restrictions on trade, borders, and countries power
dominate western specifically american culture taking over the globe
americanisation of the world
telecommunications - systems expanded so much - made us all connected
foreign countries
principles of the rigid hierarchy
part of a machine - only make part of the burger
more interconnected as a species
can see what i do effects on someone else
friendliness and society of the village would improve to - more effective knowing our actions and consequences
60s - radio and invention of tv and phone lines
technology extends the capabilities of people
global scale
brings us together
can experience the effects of what we do on every other person in the world
we can see major events all around the world from anywhere from the world
capitalised global force slowly trying to eat up through economic and intellectual means everyone else
global resistance in variety of forms
not bringing us together at all
has brought us together as friends in a 'village' where we all love and get along
enhanced businesses instead
entirely unaccountable
Starbucks - not paying tax here - got away with it - globalised company -not based here even though have tonnes of shops
don't have to answer to government
imperialism - one country will try take over an empire by taking over loads of place and run them as a massive empire
forcing your culture on other country - so your culture becomes there so you don't have to take over because they feel the same
drip feed by western culture on third world countries
made to think not there best interest but more and more towards the westerns way
witnesses the rise of an increasingly homogenised popular culture
news/magazines
giant companies own loads of smaller things but all goes to the man coporation
all the companies 'time warner' they own:
control AOL
Cinema - where films get shown, how long for
Loads of magazines - every part of your life, every interest, all different places in the world
Loads of areas of the media
Profit the same company
spread out to every country across the world
slightly repackaging and sell it across the world - the hot new thing from america
media broadcasted to the rest of the world
you can be whoever you want to be by buying things
nasty side of globalisation
domination
skin whiting cream - biggest seller
from every single advert and side and tv programme is showing white western values
critic of the media
propaganda
5 ways the news operates as propaganda
this idea that if its in the news than it must be real
news is fabricated lies - not about facts or reality
most our news and tv
1/3 of the market share of all the newspapers in britian
said the sun had the power to get a government into power
government would try and win him in order to get in to power
only as objective as it's aloud to be
only aloud to report what your aloud to report
an advert is actually over the news
private companies pulling news stories because they didn't want the horrible story being next to the beautiful product
private multinational companies
propagandise stories
companies set up to feed the stories in there interest
financed by exxon, texaco and ford
brought out positives stories about global warming saying it wasn't happening
through western history
have to define ourselves by demonising other people
at the same time implicitly justify your life and the way you live your life
manipulative media system
very subjective
nothing to do with reporting the reality of the world
mass media has incredible power of shaping peoples lives
movie - realised the power of cinema to effect peoples decisions
own propaganda wars
competitive enterprise institution
spend loads of adverts
trying to say carbon dioxide is good or the planet
'they call it carbon dioxide, we call it life'
solutions to buy your way out and to recycle
whats the point if every massive company is dumping its toxins in the water
capitalism is a system - in order to stay it needs to expand and expand
more and more markets
how can you have sustainable growth
this fuel that meant to save the world - biofuel
cheapest place too do it
working class district - kicked people out of house, built up massive factory
created noise pollution, polluted river
social and environment harm
make there products look greener to get people to buy it - feel more eco friendly
mcdonalds from red to green
thought it would make them appear greener more eco
the car less effective and more pollutive
marketing technique
no way you can save the world through buying
reckless desire for things
radio you could listen to from junk and run on elephant dump
can't be mass produced because theres no profit
kleenex culture - society of instead of having handkerchief and use repeatedly and last a long time rather buy something really cheap and throw it away
unattainable
bamboo bikes
adbusters shoe
cultural jammers
use the media
activism
the power the media and the opinion of the people want change
Globalisation & the Media Richard Miles 2013
„Covering a wide range of distinct political, economic, and cultural trends,
the term “globalization” has quickly become one of the most fashionable
buzzwords of contemporary political and academic debate. In popular
discourse, globalization often functions as little more than a synonym for one
or more of the following phenomena: the pursuit of classical liberal (or “free
market”) policies in the world economy (“economic liberalization”), the growing
dominance of western (or even American) forms of political, economic, and
cultural life (“westernization” or “Americanization”), the proliferation of new
information technologies (the “Internet Revolution”), as well as the notion that
humanity stands at the threshold of realizing one single unified community in
which major sources of social conflict have vanished (“global integration”)‟
Stanford Encyclopedia of Philosophy,
http://plato.stanford.edu/entries/globalization/
„If we are talking about the “cultural”, we are concerned with the symbolic
construction, articulation, and dissemination of meaning. Given that
language, music, and images constitute the major forms of symbolic
expression, they assume special significance in the sphere of culture ... Yet
cultural globalization did not start with the worldwide dissemination of rock „n‟
roll, Coca-Cola, or football‟
Manfred B. Steger, Globalization: A very Short Introduction, page 69
„American sociologist George Ritzer coined the term “McDonaldization” to
describe the wide-ranging sociocultural processes by which the principles of
the fast-food restaurant are coming to dominate more and more sectors of
American society as well as the rest of the world‟
Manfred B. Steger, Globalization: A very Short Introduction, page 71
„Does globalization make people around the world more alike or more
different? ... A group of commentators we might call “pessimistic
hyperglobalizers” argue in favour of the former. They suggest that we are not
moving towards a cultural rainbow that reflects the diversity of the world‟s
existing cultures. Rather, we are witnessing the rise of an increasingly
homogenized popular culture underwritten by a Western “culture industry”
based in New York, Hollywood, London and Milan‟
Manfred B. Steger, Globalization: A very Short Introduction, page 70
Key Concepts
Global Village
Globalisation
Cultural imperialism
Ecologism / Deep Green ideology
Bibliography
Steiger, M. (2003) Globalisation: A Very Short Introduction
Chomsky, N. (1988) Manufacturing Consent
Hughes, J. (2000) Ecology and Historical Materialism
McLuhan, M. (1964) Understanding Media: Extensions of Man
Also, watch
Dir. Guggenheim, D. (2006) An Inconvenient Truth
Dir. James, E. (2011) Just Do It
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