- ikea - stereotype - last slide - little girl cooking
- same products - showed differently
- no one else like ikea
- standard of living - marketing different
- dictating - monoculture
- neutral furniture
- branding - over ikea
- whole day - day trip
- comforting - same in every country/even though different culture shopping - Ikea's the same
- modernism - internationalism for all
- dictate whats stylish
- community - brand comfort / safe in style
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