Primary
- test the font against images (make mini publication to ask people about brand)
- try different fonts
- visit store - outside and inside (same to catalogue photos?)
- print onto card like packaging
Secondary
- catalogue images and layout
- find designers
- names of products - background
- history
- branding books - global image
- packaging - materials and style
Ideals:
Primary
- talk to people on blogs
- visual merchandise - interview about lay out and styling / photography
Secondary
- theoretical books on branding and image identity
- advertising image of home life
Hyperreality:
Primary
- go round the store - experience and photograph
Secondary
- theoretical books on hyper reality
- photography sets theory
- models in advertising
Primary
- go round the store - experience and photograph
Secondary
- theoretical books on hyper reality
- photography sets theory
- models in advertising
Advertisements:
Primary
- generate own adverts
Secondary
- analyse recent ad campaigns - mother
- audience and settings - couples/families/small spaces
- social/cultural factors
Primary
- generate own adverts
Secondary
- analyse recent ad campaigns - mother
- audience and settings - couples/families/small spaces
- social/cultural factors
Do it Yourself:
Primary
- build a product
Secondary
- theory of self-esteem and sense of achievement in making something
- mass production process of flat pack
The Store:
Primary
- photograph set ups
- way finding
Secondary
- interior design layout - create pace
- lighting
- circulation and direction
- visual merchandise
- systems effect on the self esteem and consumption
- food stops - purpose
Primary
- build a product
Secondary
- theory of self-esteem and sense of achievement in making something
- mass production process of flat pack
The Store:
Primary
- photograph set ups
- way finding
Secondary
- interior design layout - create pace
- lighting
- circulation and direction
- visual merchandise
- systems effect on the self esteem and consumption
- food stops - purpose
Marketing:
Primary
- contact stores outside of Britain
- contact people round the world who buy at Ikea
Secondary
- there adaptation to other markets and cultures
Primary
- contact stores outside of Britain
- contact people round the world who buy at Ikea
Secondary
- there adaptation to other markets and cultures
Online:
Primary
- sign up to blogs
- message users
Secondary
- look at online networking
- how they interact
- presence
Primary
- sign up to blogs
- message users
Secondary
- look at online networking
- how they interact
- presence
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