The tour
The music video
Inspired by the fact that Britons live in the smallest homes in Europe (properties have been shrinking in size by 11 per cent in the last 10 years), IKEA UK has launched a new campaign entitled ”Make Small Spaces Big” that showcases how space efficiency can improve our everyday lives.
Peter Wright, the marketing manager for IKEA UK and Ireland, explains that IKEA focuses on helping people optimize any space in their home, no matter how big or small: “We hope to inspire people and to show that we are more relevant than ever to help with consumers’ everyday challenges, and ultimately for more consumers to choose IKEA more often for their home furnishing needs.”
http://www.brandingmagazine.com/2013/07/11/one-room-all-you-need-to-find-paradise/
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