I needed to pinpoint my audience for my practical piece campaign. This was initially difficult because Ikea is so open to wide range of audience and I didn't want just my judgement on who they target at to be the basis of the campaign. I was planning on contacting Ikea to see if they could tell me there lead target market sectors but time restraints meant this could hold me back.
I decided to look at the research I already had to aid me.
The Catalog:
Tv Commercials:
My own experience from walking round the store confirmed these audiences.
No comments:
Post a Comment