We went over my written element so far in which richard wrote some key points about mentioning certain theories or quotes at points to tie it together. He was pleased with the extent I had written to this point.
One reference he said might be useful was hidden persuaders:
We then went over my practical in which I explained my intended audience brought about through my research. He liked my idea and agreed it would need a few personas to really show the scope of the concept. We agreed on four being a good amount with the potential of using : single male, single female, family and couple as the chosen personas.
I also explained how I wanted to tie in the narrative they portrayed through the situations and relationships demonstrated in there advertising and catalog. We discussed that I know need to pinpoint the items of ikeas that solve the identity and problem.
In addition we spoke about how I would then present this idea for hand in. I explained that the images and campaign would be displayed in context in the environment through mockups. I also said that I could extend the idea in to the store looking at way finding or signage as a way of bringing the campaign into the location.
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