I looked at various high street brands to see how there websites and trends are styled.
Asos
I liked the drop shadowed navigation bar along the top of the site. This style is how I planned on applying the pop art nature of the design with Krugers boxes of text. Asos sells various brands all on an online location. This could be an option for my brand instead of it being it's own fashion label. They use red to symbolise sale and offers which could be a translation of my brands atheistic with it's rip off identity.
Urban Outfitters
It's homepage trends show brightly coloured interior objects which are very expensive but look relatively cheap and a clothing range that rip's off 90's trends and fashion. These are what are currently in trend for the target audience I am looking at which feed the 'hipster' subculture.
Topshop
This brand is also going for bright colours and patterns in it's trends and products. Topshop's identity is more fashion conscious and displays the idea of catwalk on the high street suggesting individual pieces and designs when however there designs are mass made and worn by a lot of consumers.
Topman
It was interesting to see that a range of Topman clothing was supposedly took inspiration from the Memphis Group who designed wacky furniture. The culture and audience they are aiming for wouldn't have a single clue about this reference or what they were saying when wearing the products.
"They drew inspiration from such movements as Art Deco and Pop Art including styles such as the 1950s Kitsch and futuristic themes."
Which again brings back to the pop art movement which commented on consumerism. Once seeing there work it made me realise that actually urban outfitters home selection resembled a lot of the characteristics of the group, ripping off there style with there art deco tables and bright coloured random objects.
H&M
There homepage separates different ranges by creating a story such as the 'roadtrip'. There categories are broken down and sell them using an idea of the collection such as the home for example.
So the consumer finds what range fits them and what fits there needs and ideals best.
(I've also noticed that they all use the same box grid with an actually similar sized image size with a longer vertical side to horizontal)
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