Me and Emily looked at some imagery as we discussed our concept ideas and research.
D&G's simple packaging matches its very simply designed bottles. It outlines the white square design on the white box with embossing, this subtle finish adds more luxury to the simple design and creates a texture to the stock.
The opposite side features the model the scent is connected to using the ad campaign as part of its identity.
This is an example of black on black which we discussed in using for the packaging with subtle detail added avoiding garish colours and to much busyness.
Another example of black on black - looks very sophisticated and professional.
Unusual packaging design using tessellated shape of the triangle but remains freestanding.
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