Simplicity.
A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects.
A logo is well-designed when it looks as good on a business card as it does on a web page or a billboard. To be functional, a good logo must reduce well to simple black & white or grayscale for use on faxes or in newspaper ads. The best logos are elegantly simple.
Why do you need a logo?
In a way, a logo is a visual shortcut to who you are. Your logo will establish your corporate identity and credibility. It builds loyalty among your clients and employees. You invest in your brand image every time your logo is displayed on a Web page, on a sign, or in an advertisement.
A professionally designed logo enables you to be immediately recognizable and must be unique, memorable and simple. Such a logo will become one of your most valuable corporate assets over time.
source: http://www.allfreelogo.com/article/logo-design-facts.html
5 Trademark Facts
- Trademarks are the most valuable and important assets your business will ever own because:
- people use trademarks every day in order to make their purchasing decisions (e.g. purchasing COCA-COLA instead of PEPSI)
- trademarks symbolize the qualities and characteristics of your products and services
- trademarks embody the goodwill and reputation that your business has with the public
- trademarks are essential to the successful advertising and sale of your products and services
- Trademarks can consist of words, logos, symbols, slogans, and characters. Even color, scent, and sound may become trademarks over time if consumers begin to associate them with a particular product or service.
- You acquire rights in your trademarks by using them in connection with the advertising and sale of your products and services. But, without a federal trademark registration, you only have trademark rights in the local geographic area in which you are operating.
- Small and medium-sized businesses are more likely to be sued for trademark infringement because many do not perform a comprehensive federal trademark clearance search prior to adopting and using their trademarks.
- Forming a corporation, LLC, or other type of business entity does not protect the name of your business (which, in many cases, is your most valuable trademark). Neither does filing a fictitious name registration.
source: http://www.yourtrademarkattorney.com/5-trademark-facts.html
| The "Belle Chocolatiere" of Baker products is fictitious. |
- f. Anna Baltuaf was a waitress in a Viennese chocolate house when a prince saw her and, in true Cinderella fashion, married her. He had a French painter, Letaud, paint her in her old uniform for a wedding present. The painting was adapted by James Baker's chocolate company for their logo.
 How did Pepsi-Cola get its name? |
- It once claimed to contain pepsin. Pepsi's creator, Caleb Bradham, claimed his cola contained pepsin, an enzyme crucial to digestion, so Pepsi allegedly aided digestion. Though at first it trailed Coke in sales, today Pepsi is its main rival in the soft drink arena.
| Why did Dr. Pepper once have "10-2-4" on its bottles? |
- They were the times of day to drink it. Dr. Pepper was created by Waco, Texas pharmacist Charles Alderton in 1885. It is said that he named it after his fiancee's father.
| Which American president gave us the Maxwell House coffee slogan? |
- Theodore Roosevelt. Teddy Roosevelt visited the real-life Maxwell House hotel in New Orleans and commented that its coffee was "good to the last drop!" The Baby Ruth candy bar was named for Grover Cleveland's baby daughter Ruth, not for Babe Ruth. And Lincoln influenced the naming of Log Cabin syrup; founder T.J. Towle admired Abe, so he named his maple syrup for Abe's traditional birthplace, a log cabin.
| "Oh Lord, won't you buy me a Mercedes-Benz?" The car is named for Carl Benz' wife. |
- f. While Benz is for Carl Benz, Mercedes is from Mercedes Jellinek, daughter of Czech businessman and amateur racer Emil Jellinek, who named the car partly for his little girl. The three-pointed star in the ring originally symbolized earth, sea and sky, where the company's motor-building influence spread.
| Where did the Chevrolet cross originate? |
- From a hotel wallpaper. Ironically, racer Louis Chevrolet hated the car that bore his name at first! Co-founder Walter Durant first saw the cross as part of the pattern on the wallpaper in the hotel room where he stayed once.
| A car brand name was once used to sell light bulbs. |
- t. In the early part of the 20th Century, the only light bulbs on the market were Edison Mazdas, named for Tom Edison (natch!) and Ahura Mazda, the Zorastrian deity of light. Later, Mazda became a car's name because it sounded like a shortened version of its Japanese founder, Matsuda.
| Name the nationality of the founder of Bridgestone tires. |
- Japanese. Bridgestone tires were founded by Shojiro Ishibashi, whose last name means "stone bridge" in Japanese. He translated the two parts into English so it sounded like Firestone, the company that would buy Bridgestone eventually.
| Morton Salt got its slogan from an old proverb. |
- t. "It never rains but it pours" is an old English proverb about how troubles always follow each other. Morton adapted it into "When it rains it pours" and created the little girl under the umbrella to demonstrate its imperviousness to moisture.
| Where did H.J. Heinz get his "57 Varieties" slogan from? |
- A shoe ad. Heinz was riding a New York elevated railway in the late 1800s when he spied a shoemaker's ad claiming "We sell 21 styles of shoes" and decided he could use such a campaign for his products. He just liked the number 57, so he used it and it's been on Heinz products ever since. In the book and movie versions of "The Manchurian Candidate" Senator Iselin is inspired by the slogan to state the number of Communists in Congress!
| The MGM lion was created by a lyricist for another studio. |
- t. Actually, Howard Dietz, adman and lyricist ("Dancing in the Dark" and "That's Entertainment" are among his works) made the lion the logo for the studios of THE Samuel Goldwyn ... yes, the "Goldwyn" in MGM is THAT one! Dietz said he got it from his old alma mater Columbia University and he added "Ars Gratia Artis" (art for art's sake). Goldwyn later merged with Metro studios but broke with it when Louis Mayer bought it and Goldwyn didn't like Mayer.
| In what city can you find the logo of Little, Brown and Co. publishers? |
- Boston. The Little, Brown logo is the eagle atop a column that Charles Bulfinch designed to replace the beacon that gave Boston's Beacon Hill its name. It still stands behind Boston's State Capitol building and the Boston-based Little, Brown still uses it as their logo.
| The Exxon logo was once used in a mystery story. |
- t. The late, great Isaac Asimov, master of science fiction, also wrote many mysteries, among them his short story series, the Black Widowers, about a mystery-solving bachelors' club. In "The Cross of Lorraine" a magician asks them to solve a puzzle concerning the ancient French symbol. No need to tell you where it is, if you know the logo. :) In the late 60's, the name Esso (for Standard Oil) was replaced by Exxon (Japanese for "stalled car").
source: http://www.funtrivia.com/en/subtopics/Logos-Slogans-and-Brand-Names-177803.html
Some Hidden Facts on the Logos of Today’s Successful Brands
By Excel Diaz
Having seen and witnessed the success of some of the famous brands of today, people often wonder how the companies have achieved success, especially in an international level. Most entrepreneurs and marketing experts would say that the companies’ logos have played a significant part in their international success.
Logos have indeed played significant roles toward introducing and promoting a certain company and its products and/or services. Aside from its simplicity and distinctiveness, these logos have helped their respective companies achieve success because of the unique way they define and identify the company.
On the other hand, the logos of today’s successful brands are not always what they seem. They mean more than what you are initially seeing at first glance. Also, these logos reveal more information about the history and heritage of the brand and/or company in each line stroke and color.
Listed below are some of the successful companies of today and the hidden facts behind their logos. You’ll be surprised to know some of the widely identified facts regarding these brands are evidently depicted in their logos.
Dove
Dove is among the widely renowned beauty bars. This soap bar is marketed to the public, especially women who usually have dry skin. The soap is manufactured with sufficient moisturizer to help revitalize the skin and bring back or retain its soft and silky feel.
Hidden logo fact:
The product’s symbol is used to represent a pigeon or peace pigeon in honor and memory of its original purpose for which is was first manufactured: a soap to aid the military personnel in the 1950s to assist with cleansing from the agents’ inconstant sea water and sand exposure, which usually hardened and dried out the skin.
Fedex
Originally called Federal Express, FedEx is among the internationally known shipping company that ships almost everywhere in the world. It is very famous for its fast and reliable service.
Hidden logo fact:
The FedEx logo has a hidden right pointing arrow to the negative space between the letters ”E” and “x”. It is a symbol to represent speed and precision, which are among the communicative attributes of the company. But other critics are saying the arrow symbolizes forward movement and thinking, which is also among the company’s many special features.
Mitsubishi
One of the most famous automobile makers and manufacturers, Mistubishi originated in Japan and is ranked seventeenth among the world’s largest global vehicle production. Currently, the company is focused on developing a range of technologies designed to improve the safety and environmental features of its products.
Hidden logo fact:
The three diamonds of the Mitsubishi logo is actually the graphical representation of the literal translation of the company name, “mitsu” meaning three and “hishi”, from bishi, means diamonds. These three diamonds signifies integrity, reliability, and trust that the company tries to build with its customers by providing them a safe and eco-compatible car range. On the other hand, the red color depicts an exciting and thrilling driving experience of the Mitsubishi cars.
Hyundai Motor Company
This South Korean company fabricates automobiles and makes them available in many countries all over the world. It was founded in 1967, but began to manufacture models with its own technology in 1988. At the moment, Hyundai is now one of the top 100 most valuable brands worldwide.
Hidden logo fact:
The Hyundai logo appears in an oval shaped H with an ellipse outline, which indicates the company’s global expansion. The stylized, slanted “H” on the other hand, symbolizes two people, the customer and the company, shaking hands.
Walmart
The famous store brand is now among the most successful store chains in the United States since its establishment in 1962. Its logo has gone through several changes resulting in a remarkable evolution. Starting out in a simple logo, with less specified style and font, the Walmart logo continuously grasped changes and adapted to modern innovations.
Hidden fact:
The asterisk or flower on the Walmart logo is a symbol of the company’s friendliness and peripheral quality. This special feature in the logo also illustrates the company’s high regard for organic and environment-friendly products. The colors blue and yellow in the logo signifies the passivity and the company’s basic nature.
There are a lot of hidden facts in most logos of today’s successful brands and companies. It is not a mere result of the current trend in logo designing as most of the hidden facts date back to the 1960s.
These hidden facts are often incorporated in every logo design to provide more depth and history to the logo design. It is placed in every logo to further connect and unite the logo with the company or the product it represents. It is there to enable the logo to effectively define the company and the company to effectively define the logo.
Excel Diaz is a respected web designer who has shared his craft in many countries, doing visually impressive and effective web designs for different companies.
source: http://www.best10logodesigners.com/logo-design-articles/logos/some-hidden-facts-on-the-logos-of-today’s-successful-brands/
Logos is the backbone for any company’s success and they play a very vital role. I have been sharing so many different types of logos with my readers and have got great response from all of you. Today I am revealing some interesting and fantastic facts about logos which I am sure you will love it. All of you must be aware of these logos which are present in showcase for sure but never looked them in detail or never noticed from the designer’s eye. So today you have a chance to go through these logos and see the depth and creativity which designers have tried to compile while making.
Here the fun begins!!!
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