The Old Spice Man
What it Was:
An impossibly random campaign by Old Spice that featured a man whose rugged handsomeness was matched only by his rapid-fire surreality. Spawning catchphrases like silverfish he caught with his hands, the Old Spice Guy inspired reams of jokes, impressions, and even contemplations about how he was good for race relations in America.
An impossibly random campaign by Old Spice that featured a man whose rugged handsomeness was matched only by his rapid-fire surreality. Spawning catchphrases like silverfish he caught with his hands, the Old Spice Guy inspired reams of jokes, impressions, and even contemplations about how he was good for race relations in America.
Why it Went Viral
There are few cultural forces more powerful than the 18-25 demographic, and history has shown that there’s nothing they like more than surreal, nonsensical humor that they can quote endlessly. This is the demographic that spreads things on the Internet first and foremost, and are often the chief drivers of what is considered “cool”. But just to show that he was one step above The Most Interesting Man in the World, Old Spice Guy took to Twitter, spreading his fame by answering questions posed by regular folks and Twitterverse god Ashton Kutcher.
There are few cultural forces more powerful than the 18-25 demographic, and history has shown that there’s nothing they like more than surreal, nonsensical humor that they can quote endlessly. This is the demographic that spreads things on the Internet first and foremost, and are often the chief drivers of what is considered “cool”. But just to show that he was one step above The Most Interesting Man in the World, Old Spice Guy took to Twitter, spreading his fame by answering questions posed by regular folks and Twitterverse god Ashton Kutcher.
http://www.prospectmx.com/15-of-the-best-viral-marketing-campaigns/
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