2.
How does ikea sell the idea of home to the masses
Idea of home is meant to be
individual and personal
Ikea sells the idea of a personal
home to the masses across the globe
Focusing
on consumerism and tactics of mass selling
3.
Brand
identity being stripped back and basic but being
recognizable globally
The store warehouse – the building
and the colours
4.
Selling
the ideals of home life – family, first home etc.
Creating a want of consumers to
gain the image of life percieved
5.
Hyper
reality of the imagery selling a false promise
6.
Unrealistic
but offers a fantasy
7.
Idea
of do it yourself
Easy
way to build up the ideals sold
in advertisements
Sense of achievement and personal
touch
8.
Hyper reality in adverts
Use different relationship scerenios like
the family in the garden or the new couple moving in
9.
Photography
based image to sell the way of life to audience
10.
In
store set ups of how the same furniture used to
make cosy,
warm atmospheres and ‘homes’
11.
Layout
of the areas of the store so its easy to pick and choose
what you want
Note it down collect later – no
rush or hassle
12.
Customers directed through the store to see all
the products
Manipulated through pace, lighting
and space
13.
Investigate
through photography of objects and tactics selling the way of life to desire
14.
Use
questionnaires and surveys of specific audiences
such as first home owners and families
Go to see the design team – see
process and method behind
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