Tuesday, 19 February 2013

Design Practice: Diana F+ Packaging

The Diana F+ packaging caught my eye as it was current and sold at the moment. There were different ones to the type of camera and there was various sets which included basic to more extensive parts. They come with a lomo book promoting the photography style and add to the cult. The packaging have characteristics of lomography by using photography and patterns using the main colour of the photo. This would be an appropriate camera to design packaging for as it's popular and sold in high streets shops today.

  • "Tori" Set Packaging 
  • This is a limited edition of Diana F+ cameras in behalf of Tori Amos. In addition to the "Tori" camera the package includes a set of exchangeable lenses, a limited edition CD, a film roll and a photo taken by the musician herself with a Diana camera. The packaging was inspired by the design of a Bösendorfer piano, as this is her typical instrument on stage. 


    The "Tori" Set, including its packaging, has been designed in collaboration of Tori Amos, Lomography USA and the Lomography design team. I developed the die cuts and did the final artwork.
(Behance)
Film Roll:


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