Videos

"In our urban world, on the streets that we walk, the buses that we take, in the magazines that we read, on walls, on screens, we are surrounded by images of an alternative way of life. We may remember or forget theses images, but briefly we take them in and they stimulate our imagination either by way of memory or anticipation - where is this other way of life?"

- the culture in which we live in is constantly challenged by a fantasy displayed in the media which we aim towards

- the door to this fantasy is the object we desire - we are fooled repeatedly that our identity can become those in the images through consumption of the products

- instead our identity is branded by what we own in the life we do live in and we are constantly judged on them against the images in the media to place our gender, age, sexuality and in particular our social status in society

"Emotion is a factor in persuasive advertising that aims to change viewpoints and not simply to demonstrate the logical implications of data. In the grip of an emotion, a person not only feels differently, but also tends to think differently. Advertising that resonates emotionally stands more chance of inducing a change in beliefs and values/motives/wants/desires than one based on logic alone.”

- advertising has the power to alter what we want, what we belief, are values

- even if we are not reduced to an object our identity is still manipulated by the media and is controlled

John Berger (1972) 'Ways of seeing - Advertising', Parts 1-4, BBC (www.youtube.com)

Available from:

<http://www.youtube.com/watch?v=mmgGT3th_oI>

<http://www.youtube.com/watch?v=6q0JvXiZw7o>

<http://www.youtube.com/watch?v=zbebPdXv70w>

<http://www.youtube.com/watch?v=tAJovNjXMTs>

TOYOTA GT86: 'The Real Deal' TV Advert

http://www.youtube.com/watch?v=K6Pb_tmPKGk&feature=player_embedded

"A man trapped inside a fake CGI city discovers a Toyota GT86 from the real

world. He feels alive for the first time and decides to make his escape."

Articles

“If I put up a flattering picture of myself with a list of my

favourite things, I can construct an artificial representation

of who I am in order to get sex or approval. (‘I like

Facebook,’ said another friend. ‘I got a shag out of it’)”

Tom Hodgkinson (2008), ‘With friends like these …’, Guardian, 14/01/08

She said: "If you spend time working only on your appearance and you forget about your inner self, people will not be interested in you because they will not feel anything.

"Many people think you need only good looks to be successful, but it’s not true—only spiritual work can bear tangible results."

http://www.dailymail.co.uk/femail/article-2245956/Real-life-Barbie-Valeria-Lukyanova-meets-match--pair-intend-America-storm.html

Model Katie Halchishick, co-founder of Healthy Is The New Skinny, marked out Barbie's proportions on her own body to help revolutionise our ideas on body image. The tiny waist, huge eyes and pert breasts couldn't be farther from the truth, and yet they are the exact characteristics Valerie Lukyanova boasts.

http://www.huffingtonpost.co.uk/2012/11/12/barbie-doll-valeria-lukyanova_n_2116129.html?just_reloaded=1#slide=1746389

Pre-Brangelina, Brad Pitt’s core brand strength was about meaningful relationships (think the long-term relationship with Jennifer Aniston) with a little sex-appeal thrown into the mix — similar to the current Brangelina brand. On the other hand, Angelina was about pushing limits — from her rocky relationship with Billy Bob Thorton to her infamous family kiss. Brad and Angelina’s brands transformed when they partnered (Angelina more so than Brad). As Brangelina, they have created a new brand — one that is about family and social responsibility (think adoption and their $1 million donation to Haiti relief).

http://sparxoo.com/2010/01/26/brangelina-brad-and-angelinas-cobrand/

Images